There are many developments made in SEO from the past ten months. In 2017 many major trends followed and developed in 2016 will be followed in this year and will continue to grow. The algorithm updates made in Google lets the business owners keep their position in the market; there are many other that are expected to take new form in the year 2017.
Forbes.com has published these 8 golden rules by R.L. Adams:
SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results
From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.
Optimizations are made for the users keeping in mind their intent. Keywords are very important, simply typed words produced simple results. Today’s consumers knows exactly what they want and the search engines are becoming better and better day after day for recognizing users intention.
Here is another post by R.L.Adams at entrepreneur.com:
SEO 2017: 5 Rock-Solid Strategies to Help You Rank
With more than 200 ranking factors, tackling Google calls for a game plan.
To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult.
In 2017 brands might need to emphasize on the optimization of their digital content laid upon the user’s intention instead of specific words. For the Search Engine Optimization strategy it will be crucial for investigating what users are searching for that brought them to this page or what questions they want the content to answer.
Check out this interesting video by Brian Dean:
On the basis of research tell the story to consumers by making alterations in the content reveal the readers experience. Adjustments will be made to keep pace with the analytics in order to see what’s and what’s not working for your SEO strategy so that you can make updates accordingly.